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WE ARE A STRATEGIC PARTNER TO AMBITIOUS LEADERS. 

 

Our Purpose

We support business creation and transformation towards better places of being.

 

Many of the world’s most urgent problems share a common cause: our consumption choices.

We strive for a world where everyone's choices are good for all humans, animals, and our planet.

It comes as no surprise that more businesses are making moves towards sustainable & cruelty free platforms.

 Success in this game-changing shift requires understanding of perceptions, needs and expectations

from key stakeholders and target audiences. 

 

By turning foresight into compelling strategies, we create lasting and sustainable growth for your business.

 

What We Do

WE ARE STRATEGIC THINKERS, OPPORTUNITY EXPLORERS, INNOVATORS AND DESIGNERS. 

WE OPERATE AT THE INTERSECTION OF INNOVATION,  SUSTAINABILITY & BUSINESS STRATEGY.   A PLACE, WHERE FORESIGHT MEETS STRATEGIC THINKING, UNLOCKING WINNING SOLUTIONS.

we deliver

compelling

STRATEGY

  • Anchoring strategy in a strong market foresight.

  • Unlocking insights with commercial acumen.

  • Consulting in business seeding & scale up.

we CREATE SUstainable

INNOVATION

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  • Combining human intelligence with strategic meaning and creative thinking.

  • Ideating and validating the thinking. 

  • Building value propositions to drive sustainable growth.

  • Expressing value proposition with strong visual identity platform. 

  • Designing across multiple disciplines.

we design sustainable

solutions

 

Our Approach

Demand Identification

  • Foresight-driven

  • Landscape shifts focused

  • Anticipate White Spaces 

Discover

Scope

Design

Launch

Value

 Creation

  • Unlocking internal asseets value

  • Incremental innovation

  • Value proposition

  • Sustainable 360 design

  • Commercialisation

WE TAKE IT FROM ZERO TO HERO!

AGILE / UNCONVENTIONAL / RESPONSIBLE 

 

Meet the Team

We create value by bringing strong expertise together  

Valeria V. Krynetskaya

Founder & CEO

STRATEGIST / INNOVATOR / CHANGE CATALYST

Natasha Radosavljevic

Partner 

CREATIVE DIRECTOR

For over two decades Valeria is building categories and brands through rejuvenating core, creating incremental revenue platforms and expanding business to new markets and channels. She has a proven track record of designing and implementing foresight-driven strategies for global categories and brands, delivering top and bottom line growth.

Natasha is an Award-winning designer with over 15 years of experience, working with global brands as well as startups. By combining creative and strategic approach, she transforms strategies into impactful branding with meaningful Visual Identity System. 

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Nataša Jovanovic 

Associate 

INSIGHT EVANGELIST / CONNECTIVITY EXPERT

Nataša is the master of deriving commercially relevant insights from market, consumer, shopper and customer research. By linking business challenges to behavior and attitudes, she helped many companies to understand how certain initiatives fit market context, steering strategic planning and business decision making.

Through two decades we were engaged in value creation for:

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Testimonials

           Valeria is one of those rare breeds.           She combines strategic nous with great creative understanding, whilst bringing unmistakable energy to any project.   Valeria will challenge you, push you further, but to better places.

She does this with an enthusiasm that always conjures a great collaboration.

Nataša is a highly competent research
partner that delivers impeccable quality of the insight adding significant value to business steering and decision making. 

I had the pleasure of working together with Valeria on several innovation projects and have always been impressed with her strong strategic thinking and inspired by her creative capabilities that really raised the bar of our output.

 Having Nataša as our strategic partner was like a breath of fresh air. She translated complex consumer and market insights into one creative thought that could sparkle the ideas among our creatives. Such an easy way of “talking” to creative teams is a bliss that rarely anyone has among strategic planners. 

Wybe Magermans,

Managing Director at WMH

Nikola Maravic,

Head of NAB Business

 Carlsberg Group

Marija Ocokoljic,

former Group Account Director

 Saatchi & Saatchi

Elke Janssens,

Managing Director at

Duval Guillaume